Troy Tyson, director of finance and operations at the KIPP Indianapolis College Preparatory, was looking for promotional products that the school could use for its recruitment efforts.
KIPP Indy is a free-enrollment public charter middle school that trains fifth to eighth graders to ensure that they go to college. Its students undergo a rigorous college preparatory program and are expected to master algebra and high-school-level literature regardless of their individual academic history.
Troy was initially interested in the promotional horizontal keyboard and monitor calendar, but his account manager at Branders, Alex Andersen, had a better suggestion: the Bright Write Lighted Pen. Convinced, Troy put in a rush order for 100 pieces of the custom light-up pens that same day.
The pens proved to be effective marketing tools, Troy later wrote in an e-mail. The guests at the conference really took note of them. [I think] the light-up feature really grabbed people’s attention.
Despite the fact that Troy had ordered the pens on short notice, he was able to get them on time through Branders rush service. Putting in a good word for his account manager, Troy wrote: I would like to thank [Alex] for getting the order done so quickly, which allowed us to make our Friday afternoon deadline.
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