Success story: Sticking to what works

The people who run the Brooks Hearing and Speech Clinic know the importance of feedback. Beyond listening to patients and finding solutions to their hearing and speech problems, Jami, Cathy, and Lance Brooks pay attention to what marketing tool works best in promoting the family-run health facility.

Over the years, they have come to rely on only one promotional item—the Neo Krystal EZ gel roller pen —and all for a good reason: the product’s quite popular with patients and at special events.

“People love it!” Cathy said in an e-mail. “When our patients come in, we give them the pen to fill out their paperwork and they always comment on it and ask if they can [keep] it.”

The promotional pen has gotten so popular that in the last four years, the clinic has ordered 2,800 pieces of them from Branders in five separate instances. Not one to keep a good thing to themselves, they’re also quick to recommend Branders to other clinics looking for promotional items that bring results.

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