Beyond lip service

Now that the temperature is starting to dip, there’s another reason to have lip balm within easy reach. More than its cosmetic use, lip balm acts as a moisturizer to relieve dry and chapped lips that are caused by heat, dry air, wind, and extreme cold. So if you’re looking for a handy giveaway that is quite useful this season, lip balm is one of the cheapest and most effective promotional items you can have for $2 or less.

The lip balm has come a long way since it was first made. The original lip balm was made from a mixture of ear and candle wax–quite unpalatable. Thankfully, the ones available now come in attractive–and edible–flavors, from fruit to coffee.

If you’re clueless about what lip balm to choose for your next event, here are some helpful tips to keep in mind:

Flavor. Turn prospects into fans with the right flavor. Guys generally don’t care about how lip balm tastes so peppermint-flavored lip balm is a safe choice. Impress your female recipients with this promotional lip balm, which comes in vanilla and orange flavors.
Portability. A lip balm that one can wear around the neck is perfect for physically active people such as mountaineers and campers who would need moisturizers within easy reach. This model will surely bring your brand to new heights! On the other hand, the Surf ‘n Ski lip balm comes with a carabiner clip that attaches to belt loops and backpacks.
Sun protection. SPF, or sun protection factor, refers to a product’s ability to block the sun’s rays. An SPF 15 lip balm is good for days when one gets minimal sun exposure, but when one’s at the beach or playing outdoor sports, something with SPF 30 and higher is required. Know your recipients’ needs so you can decide on what type of lip balm to purchase.