It’s not every day that you get to receive a stuffed animal from a company, so I was quite impressed with how Illinois-based K-Patents utilized an adorable-looking teddy bear for one of its trade shows.
The company, which manufactures measuring instruments for liquid chemicals, wanted to emphasize the importance of always getting the right blend of chemicals. Its tagline, “Rest easy with K-Patents,” fit the teddy bear to a tee. We heard it was a success in their last trade show. (Another company also got a positive reaction from customers by giving out stuffed monkeys.)
Giving plush toys can help change your customers’ impression of your brand. Customers will see a gentler side to your business. It may even enhance consumer trust in your company.
Here are other ways to use promotional plush toys:
- Sell teddy bears to raise funds for a charity that’s focused on children. It may be an orphanage or an organization that fights for children’s rights.
- Thank children’s charity donors by giving each of them a teddy bear to take home.
- If your organization is working on seeking sponsors for children in impoverished countries, you can order personalized teddy bears that carry each child’s name to symbolically represent each child you’re helping. A sponsor can take home each teddy bear as a reminder of the child he or she helped to feed or send to school.
- Museums and theme parks can earn some profit by selling personalized plush animals with their logo as souvenirs.
- Manufacturers of laundry detergents or infant products can emphasize that they’re baby friendly by giving out child-safe plush toys.
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