Have you ever organized a marketing or advertising event for food lovers? Most people love eating and they love attending occasions wherein food and refreshments are served. If you’re going to host a trade show or launching day soon, you might want to consider serving food and beverages to the guests to make things engaging and satisfying for all. Do you have an idea of what kinds of food or customized snacks and drinks to prepare for the event?
Ideal Food And Beverages For A Foodie-Themed Marketing Event
What would you need in order to orchestrate a successful food-themed marketing event? There are lots of food choices nowadays which make the process of selecting the final food and drinks lineup a bit difficult. Truth be told, the success of such an event doesn’t really depend on how scrumptious or luxurious your food and beverage choices are. You just have to pick the ideal food and drinks to serve and have a strategic way of presenting them. Here are some tips for you:
1. Serve food and drinks and offer some as giveaways too.
If your budget can afford it, why not serve food and drinks in the event and give some for take out too? It is very common to use food as marketing giveaways nowadays. So aside from giving them an hors d’oeuvres-type of food during the main event, you can also hand out some simple food freebies which your target audience may enjoy after the occasion.
2. Pick simple beverages but jazz them up to give them your personal touch.
Some businesses and companies prefer to use standard beverages like custom logo tea or coffee served in customized coffee cups as on-site treats for their trade show or launching day target audiences. This is a good strategy but you might want to make things a bit more interesting by serving different flavors of the drink, serving matching sandwiches or snacks, or other techniques which are uniquely yours.
3. Give regular food freebies which are wrapped and packaged excellently.
Are you thinking of making things simple by giving cheap bulk personalized candy as official freebies in your trade shows? That’s fine but you might want to give the strategy a little more personality by placing them in your standard packaging tools. For instance, you can produce or customize your company’s own wrapping paper which features your logo and motto or slogan as part of its design. Use them for wrapping all your official freebies.
A food-themed event would surely turn out a success if you exert your best effort in preparing your marketing tools. From the food and refreshments you serve during the event, to the freebies you give after the program, nothing beats originality and creativity in presenting your food choices. Are you creative enough to handle such a task?
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