Why target the golfing public
The golfing demographic is an enticing market. Don’t think for one minute that only senior citizens make up the golfing club. Golf has earned much prestige, thanks to Tiger Woods who started the sport young.
Golfers are a moneyed, well-heeled demographic. Mostly business executives and young urban professionals, they spend billions yearly on green fees, club dues, sports equipment, and golf-related travel, including food, hotel, and relaxation.
No wonder credit card companies, banks, airlines, and liquor companies are not having second thoughts in gearing up their marketing with golf giveaways and personalized golf items to the sport’s enthusiasts. Tomorrow, I’ll give you a rundown on what promotional products you can use.
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