Did you know that January is considered as International Creativity Month among other events? Aside from New Year’s celebration, January does serve as the official month for a lot of special events, specifically the one in which business people are encouraged to turn on their creative side and think of innovative and ingenious ways of doing marketing, advertising, and selling. This would indeed be the ideal time to use new promotion giveaways which could very well be the next big things when it comes to marketing tools.
For the celebration of International Creativity Month, you can opt to hold marketing events like trade shows, launching days, or other similar activities and give them a rather new, interesting, or ground-breaking spin. After all, traditional marketing techniques infused with the right amount of pioneering ones may produce positive, effective, and efficient results. Do you have any idea on how to start? If not, you may want to check out some of the ones we have in mind:
1. Study your target audience and observe new buying or purchasing trends.
It will be helpful to observe customers’ new attitude and behavior when it comes to buying and availing of products and services. This will help you form a new marketing technique. It will help you decide which kinds of fun promo items to use as giveaways during marketing events.
2. Dare to go beyond the norm.
It’s easy to give in to the temptation of sticking to tried and tested marketing strategies but it would also be rewarding to use new and potentially effective ones. Why don’t you go ahead and formulate unique advertising and marketing methods? You may start with holding unconventional marketing parties and giving out new but effective promotional party items with custom logo which can efficiently send your message to your target audience. From there you can devise or change your strategies as you deem them fit for your business objectives.
3. Cater to your target audience’s creative side.
One good way to do marketing or advertising is to veer away from the usual formal marketing themes and going for fun and creative ones. For example, you can use puzzle promotional products or personalized Frisbee 3 color logo to cater to your potential patrons’ the creative or even their sporty side.
If you think about it, there are lots of ways to unleash your creative and innovative side when it comes to marketing and advertising. You just need to be willing to take risks and seize every opportunity that comes your way. If opportunities are hard to come by, create the opportunity. Don’t be afraid to come up with your own. Dare to be different, resourceful, and unconventional and soon enough you’ll reap the rewards of your efforts!
Photo source: Stock.xchng
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