Starting ‘em young

One of the first brand names that my son recognized was that of my insurance company: Manulife. Thanks to an eager insurance agent who kept sending me promotional calendars, marketing literature, promotional ballpoint pens, and even promotional puzzles to my little boy to convince me to sign up for a hospital plan.

“Manulife” seemed to big a word for a two-year-old, but one day when we were out getting groceries, we passed by the insurance firm’s office. My son pulled my arm and announced in his limited vocabulary, “Ma, Manulife!” I knew then that he was a convert.

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