Aside from celebrating Valentine’s Day, what else can you do in February? Why don’t you organize a campaign for the commemoration of National AMD/Low Vision Awareness Month? Yes, February is the perfect time to help everyone prevent the Age-Related Macular Degeneration condition. This eyesight disorder may be due to some factors like smoking, high cholesterol, obesity, and others. Its symptoms are visual distortions like blind spots, wavy lines and even blurriness. Most victims of this condition are unable to avoid or detect it because of lack of knowledge about it. Thus, it would be good to hold campaigns for this in different places like in corporate offices and give out promotional office items which will spread helpful information about this medical condition.
Low vision can be a big burden to everyone. While there may be uncontrollable risk factors or influences like genes, age, and gender, you have the power to manage the controllable ones. Here are some promotional items that you can use for the commemoration of National AMD/Low Vision Awareness Month:
1. Sun Visors
You may start your campaign by raising awareness about the existence of the event first. Why don’t you don promotional sun visors which are imprinted with appropriate event messages for your target audience to see? Aside from being effective marketing tools, sun visors also protect the eyes from the sun’s rays and help anyone prevent any eye disorder.
2. “Light Bearing” Gifts
According to eye specialists, AMD can be prevented by making it a practice to read in optimum lighting conditions. Therefore, promotional gifts with lights would be ideal freebies to give for campaigns for this event. Seek the help of both eye doctors and promotional items suppliers to determine which products would be good to buy.
3. Proper Eyewear
You can use eyewear like sunglasses with logo for the first stage of the campaign and then give personalized eyewear as official freebies for the actual event or activity. Just make sure to buy the right ones or else you may end up risking your target audience’s good eyesight instead of helping them prevent the condition in the first place.
There’s no harm in preparing for this event as early as today. This way, you’ll have enough time to plan your campaign, choose the promotional items you’ll use, and have them customized and ready for the event. Do you have any ideas on how you’ll run yours?
Photo source: Stock.xchng
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