Consistency in messaging
Actions say much about our character and help establish our identity, and this goes the same for corporations and personalities. Consistency in messaging is important. How will a company (or a personality, for that matter) gain the trust of supporters if it says one thing and does another?
Take the case of Hollywood actor Gwyneth Paltrow, who was recently criticized for allowing herself to be photographed with a real fur stole. Paltrow, who is a vegetarian, quickly made a public apology to People for the Ethical Treatment of Animals saying she was unaware of the stole’s make. [Read the back story from PETA.]
Branders client Treadwell & Rollo, Inc. knows consistency too well. The company, which offers geotechnical, environmental, and earthquake engineering services, is a certified green business and does its best to incorporate eco-friendly practices, down to its choice of giveaways.
Searching for corporate gifts and employee incentives, Treadwell marketing coordinator Meredith White chose the Tech Tumbler for its quality and reusability.
“Treadwell & Rollo is a green business, so we like our promos to be green. These promotional mugs help cut down on waste,” Meredith says.
Treadwell also had a special informative poster made to illustrate how a reusable mug helps cut down on waste. According to the poster, 410,000 hot-beverage paper cups are used in the US every 15 minutes, which translates to 250 million pounds of garbage.
Meredith is positive that small acts can mean a lot. “I drink 2 to 3 hot beverages a week, so that means I’ll save about 150 paper cups a year, which does seem like a lot but it’s a start.”
Is your company consistent in its messaging?
Photo credit: Meredith White
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