Branders client Pete Hausamann of Snug Clothing had a cool idea to promote the Swiss T-shirt brand.
The cool idea worked. “Our clients love [the sunglasses] a lot and it helped our young clothing brand a lot to get new customers, because this year, neon colors and the style of the glasses really are in fashion,” Pete explains.
Snug Clothing also found a brilliant idea of touching base with its market through concert promotions. In fact, Pete gave out some of these sunglasses for musicians to wear during a performance. In the shot above, Lightspeed Champion (aka Dev Hynes) is wearing these same sunglasses during a concert at the Openair Festival in St. Gallen, Switzerland.
Do you have a cool Branders success story? Share it with us! E-mail me at cbenjaminATbrandersDOTcom. Hope to hear from you!
Image credit: Pete Hausamann
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