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The Giveaways Guru

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Ask Celine: Out-of-the-box real estate giveaways

Ask Celine: Out-of-the-box real estate giveaways

Hi, Celine,

You worked in a real estate firm. How do I brand mine? What are good (outta the box) promo items and giveaways?

Thanks,
CoffeyCoffey

I’m happy to note that business continues for you, and the dismal face of the economy hasn’t discouraged you from promoting your brand. Way to go!

Anything shaped like a house makes a good promotional item for those in the real estate industry. To ensure that it’s worth your buck, I suggest choosing items that people use constantly or will give you optimum visibility. Some daily-use promotional items you might want to consider are custom magnets (as low as $0.95), keychains (as low as $0.99), stress relievers (as low as $1.49),

Make a grand gesture out of handing the house keys to clients with these chrome-plated key holders. Or if you’re pushing for a deal, why not give this custom house bank to a prospect to encourage him to save for his own home?

These days, you don’t have to limit yourself to anything house-shaped. Why, even umbrellas are great promotional items because of their large imprint area, which lets you blow up your logo so it’s conspicuous.

Need promotional advice? Write Celine at cbenjamin[AT]branders[DOT]com.

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