Companies that recognize the hard work and dedication of their employees enjoy higher staff engagement, positive morale, a more dedicated customer service mentality, and lower turnover rates. Praise and recognition are great psychological tools to implement in the workplace. Employees who know that they will receive recognition for acting on the brand promise will have a strong incentive to do so. (Gallup, 2013 State of the American Workplace) It’s projected that one minute spent on recognizing positive actions will yield one hundred minutes of initiative in return.
Conferences and trade shows can be excellent places to learn, make connections, and promote your brand as a thought leader among your peers and clients. People love to gather and learn about the latest products, hear keynote speakers remark on the latest industry insights, and connect with like-minded individuals in the same space.
However, there is a big difference between being a conference attendee and a sponsor or presenter. If you have never sponsored or presented at a conference before, you may be wondering how to get your company’s name out there in a way that will resonate with your audience.